Not everyone wants to spend a lot of cash, so think about items in the following ranges:Īre the items in your guide more expensive than the price ranges mentioned above? Perhaps you could do two guides - one budget-friendly guide and one luxury guide.īreaking the gift guide down by price points also will give you a natural category layout for your holiday gift guide blog post or web page. While large commissions and profits are nice, if your readers aren’t millionaires, you’re wasting valuable real estate on your website and losing the opportunity for real sales.Ī better way is to offer multiple pricing options.įor example, if you’re listing a dozen items in your gift guide, you could do four items each in the small, medium and large pricing budgets. Some gift guides only feature high end, overly-priced items that no one but the wealthy can purchase. It’s also a good idea to break up your guide into categories so the reader can find what they want quickly. Most people are looking for a quick idea so they can hit that “buy” button, and move on. It’s far too easy for them to get overwhelmed if they’re scrolling through hundreds of gifts. Narrow down your list to 20 ideas or less. You aren’t the JCPenney catalog of the 1980s.Ī blog reader or ecommerce shopper wants a concise gift-giving guide. Sure, this means you will need to take additional time scouring the web to find items that aren’t on most people’s radar, but taking that extra step could get your guide a little more attention. What are the things that your ideal reader would really want that no one else is covering? Or are there things they just don’t know they want, but that are actually perfect gift ideas? While it’s best not to go too wild, it’s also good to stand apart from the crowd. Regurgitating the same thing as every other blog isn’t good enough to pull in lots of customers. Think outside of the boxĪ standard gift-giving guide is cool, but you don’t want to share the same stuff everyone else is sharing. If you’re writing a gift guide for computer gamers, for example, some people like first-person role playing games whereas others prefer to focus on the setting and become engrossed in the story. Make sure to think about different types of personalities. Consider the various personalities of your readers as well Holiday gift guides full#While it may be a good idea to include items that would be perfect for their family members, you mainly want to think about products and services that your target market would be interested in.įor example, if you mainly cover skincare, you could list a child’s toy that is in line with your niche (e.g., play make-up or dress-up kits), but you shouldn’t do a full guide of children’s products if it’s not related to the things you normally cover. You don’t want to create a guide that doesn’t appeal to anyone in your audience. Now that you know the basic steps, let’s break them down further so you can develop your holiday gift guide in time for the next big shopping season. Figure out what appeals to your readersĢ. The steps to creating a fun and engaging gift guide are:ġ. There’s more to developing a holiday gift guide than throwing together a list of ideas and linking to a bunch of affiliate partners. There’s a lot to unwrap, so let’s dive in! With that in mind, I’m sharing all you need to know about building a useful gift guide below. The great thing about all of these holidays? They are typically a time of spending money on the perfect gifts for loved ones.Īs a blogger or ecommerce business owner, you can cash in on the fun by helping your website readers find those gifts and make a nice profit as your reward for aiding them in their quest to find that perfect present. While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. This post was originally published on Nov.
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